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Richer consumer insights via ethnography & anthropology
In today’s hyper competitive consumer goods, healthcare and service industries, achieving meaningful product differentiation has become quite difficult. Part of the challenge is in gaining a thorough...
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Do genes influence consumer choice?
Perhaps, according to a new study coming out of Stanford’s Graduate School of Business. The research, the first of its kind, studied the link between genetics and consumer decision making....
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Marketer as anthropologist
Many companies prioritize learning customer needs above any other marketing activity so that they can create better products and service experiences. Typically, marketers will use traditional...
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